KD was created to make your child's development a fun experience. As such the company offers children educational and innovative toys through exciting design and the latest technology.
To ensure KD products provide children with a fun learning experience, the products are developed alongside childhood professionals who help to guarantee each stage of a child's development is entertaining and engaging.
To make sure we achieve our mission of supplying toys that enable learning whilst having fun, all of our developments are approved by our Little Experts!
We listen to comments and suggestions from our 'Little Experts', parents and childhood professionals to ensure we accurately respond to the needs and expectations of consumers. In addition as KD is present around the world, we adjust to the needs and cultures of each country whilst remaining true to our identity.
To make sure our products remain exciting we ensure all creative elements are developed by us:
• All sound recording and arrangements are made in our studios.
• All games and content are designed and developed by us.
• All product design, studies or ergonomics, packaging and illustrations are designed by our teams
• All quality controls are carried out by our quality team.
Quality is a principle that is at the centre of everything we do. Our quality departments work with our Research, Development and Design teams to ensure that this main parameter is taken into account from the very beginning.
All products are tested by independent and accredited laboratories and comply with British and European standards.
Every year we develop more than 140 products, as such we make sure we invest in new technologies and carefully structure our teams. With the outcome being thorough knowledge in order to control quality and insure flexibility.
Any rare returns from our after sales services are rigorously analysed to allow us to continuously improve our dynamics.
All of the above principles ensure that KD provides toys that excite, engage, educate and promote happiness in children.
We are committed to working towards a healthy planet and providing safe products to children. As such our mission is to supply children with toys and games that help to develop them into independent and responsible adults.
As children lead by example, KD is committed to respecting the environment with the hope that this will help to shape children's futures. So we sort our waste internally by recycling cartons and packaging each day, we no longer distribute unnecessary paper catalogues and all our products are packed in recyclable materials.
Licensing Award 2011
The Licensing Award in the UK has really become a sought distinction; its integrity is unquestioned as an endorsement of excellence.
In 2011, more than 1,300 licensors, licensees and distributors attended a truly exciting presentation ceremony of which the licensing industry can be proud of. For the second consecutive year KD UK (InspirationWorks) was recognised for its Peppa Pig Electronic Learning range in the Best Licensed Written, Listening or Learning Range.
Visibility and recognition beyond our borders
Every Year we are pleased to welcome our distributors to this world-renowned fair. A great opportunity for us to introduce our brand new items and get their feedback.
For 20 years, the Label Parents has been recognised as a symbol of quality. The criteria used by editors of Parents magazine to award the "Parents choice" label to new products include aspects of innovation, safety and convenience. The label rewards the best application of these principles when geared towards childcare.
This is a very high quality selection, which emphasizes that the product is best for parents and their babies.
This year, all our ILOL range got Parents magazine label.
ILOL My First tablet
ILOL My First Phone
ILOL My First E-Book
A lot of our products have been awarded in the USA for their design and for their innovative input as for example:
Silly Sam & Friends
Cheeky Tunes, Rocky Ricky The Guitar
Cheeky Tunes, DJ Dany
Alphabet TabletMy Smartphone